It’s not easy to get customers but it’s easy to lose them. If you’re a big business, you have the resources to impress them, but if you’re a small business how do you convince customers that you have everything it takes to earn their business? Consumers spend their money where they think they will get the most satisfaction. As a small business, you may not have the marketing budget to develop your brand as a trustworthy business. Ironically, you may be able to provide your customers with better service than a big company. After all, a large company may not have the dedicated expertise to provide each customer with satisfaction. They may not be able to give each customer the attention they need to solve their pressing problem.
Fortunately, in a virtual environment, you don’t need a large building, a huge glass-paneled lobby, and impressive offices. You now have a greater opportunity to win customers over and keep them happy because you don’t need face-to-face interactions to get their business. In fact, all you need are two things to impress your customers in a virtual world. You need a good front-end and a good back-end to your business. The front-end is how you interact with your customers. The back-end is how you deliver on your promises.
Front End – Video Conferencing
Video conferencing will improve the quality of your customer relationship far better than using the telephone, email, or instant messengers. You can develop wonderful relationships with your customers, literally looking them in the eye as you speak, even though you might be in another state or even on another continent. You can also share slides with them to develop a complete sales presentation.
